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The Poli Distillery as study case of Heritage Marketing
Heritage Marketing Book. How to open a jewel case and find a treasure
With increasing attention, the enterprises began to consider their past as a source of potential competitive benefit.
In this book, written by Maria Rosaria Napolitano, Angelo Riviezzo and Antonella Garofano, professors at the University of Sannio, found and analyzed those enterprises who managed to exploit their heritage.
Among the study cases there are also the Poli Distillery and the Poli Grappa Museum, along with other historical enterprises such as Pirelli or Marinella.
