Events
Reparto Genesi, the experimental movie by Poli Distilleries
An innovative way to communicate company values
"Anyone could make an apple cake, but how about trying to shape the Universe… !”
Here is a new way to talk about companies
This is what the Poli Distilleries were aiming to do when they first launched this branded content project through their social medias
“Reparto Genesi" is a funny movie released in three purely entertaining episodes, conceived and developed by Francesco Guarnori e Alessandro Marin, two young directors coming from the Experimental Cinematography Centre in Milan.
“Alessandro and Francesco asked us to help them making their idea come true at the end of their course of studies at the C.S.C. in Milan – specialized in advertisement and business communication through cinematography.
We saw the fire of passion burning in their eyes and sheer professionalism and that’s why we decided to support them”, says Jacopo Poli.
In the movie, the Poli family artisanal distillery is an imaginary and dreamlike universe. Here at the Genesis Department of the “Empireo”, a very efficient celestial staff “distils” the four Primary Elements, earth, water, fire and air, which every human being is made of in different shares. The still becomes a life making alchemic furnace.
The narration expresses company values such as family and craftsmanship and sends a message about the relationship between fate and free will: we are all born with our own talents and imperfections, but it’s up to any of us to take advantage of our gifts and turn our flaws into strengths.
The movie will be exclusively transmitted on our Facebook page in three episodes: Monday June 11th and 18th and Thursday June 21st 2018.
